MAKE IT EASY - LIST BUILDING TIPS
Use your
visitor signup box
One easy way to collect email addresses and permission is via a signup
box on your website. Place your signup box in a visible place on your homepage, and other appropriate pages, where visitors
might choose to opt-in. Make it easy for site visitors to find and join your email list. Merkley Marketing Group provides
a ready-to-use signup box for your website as an option for e-mailer clients.
Start a
guestbook
If you already have a guestbook, make sure it includes room for an email address!
Place your guest book prominently in your office or store and remind employees to ask customers if they would like to receive
your newsletter, special promotions, or notification of private sales and events.
Add
a "join our mailing list" link
Place a "join our mailing list" link
in the signature of every email you send to clients, business associates, friends and family. The link should go to your home
page or the most appropriate page of your site where your signup tag is prominently displayed.
Forward
Email to a Friend
When you send a campaign using Merkley Marketing Group, you can include
a "join our mailing list" link in all forwarded emails. This means that when your email gets passed along to others,
they can join your list on the spot.
Make it a Part of Your Routine
Train sales, customer service and other employees to collect email addresses and permission at every point of contact!
- On customer service, sales and support calls.
- On coupons,
invoices, statements, brochures, customer surveys and feedback forms.
- In conjunction with other
marketing efforts like radio, print, direct mail or TV advertising.
- At tradeshows or events.
