Merkley Marketing Group Helps You Grow Your Email List

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Growing Your Email List

“Had I known the power of email marketing I would have started aggressively collecting emails several years ago!”

David Richardson, CSP Internationally Renowned Sales and Management Trainer

By collecting email addresses and permission on your homepage - and everywhere else, you can take advantage of every opportunity to solidify your existing customer relationships and turn one-time visitors and prospects into your best customers. Offer an incentive like a gift certificate every quarter or six months. The cost is insignificant, in relation to the marketing power e-mail provides. The other benefit is it gets the client back in your store.

Here are some tips to help you accelerate your list building efforts:

MAKE IT EASY - LIST BUILDING TIPS
w Use your visitor signup box
One easy way to collect email addresses and permission is via a signup box on your website. Place your signup box in a visible place on your homepage, and other appropriate pages, where visitors might choose to opt-in. Make it easy for site visitors to find and join your email list. Merkley e-Marketing provides a ready-to-use signup box for your website as an option for e-mailer clients.
w Start a guestbook
If you already have a guestbook, make sure it includes room for an email address! Place your guest book prominently in your office or store and remind employees to ask customers if they would like to receive your newsletter, special promotions, or notification of private sales and events.
w Add a "join our mailing list" link
Place a "join our mailing list" link in the signature of every email you send to clients, business associates, friends and family. The link should go to your home page or the most appropriate page of your site where your signup tag is prominently displayed.
w Forward Email to a Friend
When you send a campaign using Merkley e-Marketing, you can include a "join our mailing list" link in all forwarded emails. This means that when your email gets passed along to others, they can join your list on the spot.
w Make it a Part of Your Routine
Train sales, customer service and other employees to collect email addresses and permission at every point of contact!
On customer service, sales and support calls.
On coupons, invoices, statements, brochures, customer surveys and feedback forms.
In conjunction with other marketing efforts like radio, print, direct mail or TV advertising.
At tradeshows or events.

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Merkley Marketing Group Inc. Jacksonville, FL is an Internet solutions provider to discriminating clients throughout the United States offering the following services: Website design and development, Website traffic programs, and Website Hosting. As a long time Reseller Partner with Constant Contact we offer strategic email marketing solutions to fit a wide range of budgets.

In addition to designing Wow Websites and email campaigns, we provide extraordinary client service, which is paramount to the success of your business. Don’t just take our word; check out what our premier clients are saying.