Search Engine Marketing Defined

SEARCH ENGINE MARKETING The marketing of a website via search engines, whether to improve ranking in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

NATURAL (ORGANIC) RANKING Website optimization that gets ranking outside of paid placement.

SPONSORED LINKS Text-based advertisements that describe an advertiser’s Web site and the products and services offered. A hyperlink is included, so that interested consumers may click on the advertisement and go to the advertised site. Typically charged on a per-click basis, when Web surfers click on an advertisement and visit the advertiser site, charges are made on a pre-determined amount that the advertiser has agreed to pay. The prices of sponsored links are usually set through a bidding system, where higher bids (along with other factors including performance, etc.) result in more prominent placement.

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Merkley Marketing Group Inc., Jacksonville, FL is an Internet solutions provider to discriminating clients throughout the United States offering the following services: Website design and development, Website traffic programs, and Website Hosting. As a long time Reseller Partner with Constant Contact we offer strategic email marketing solutions to fit a wide range of budgets. In addition to designing Wow Websites and email campaigns, we provide extraordinary client service, which is paramount to the success of your business. Don’t just take our word; check out what our premier clients are saying.

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