Announcing Americare Home Health Launch

www.americarefl.com

MMG is excited to announce our Partnership with Fidelity Assets

Jacksonville, FL, May 1, 2008 - After a thorough and exhaustive search, we are excited to announce our partnership with Fidelity Assets (Beverly Hills, CA), which will enable us to offer solutions that create targeted and qualified traffic to your website

Not only is Fidelity Assets highly recommended by *Prudential CA, they were recently chosen as 1 of only 10 companies worldwide to be an official Google Resellers.

With options starting at $200.00 a month, Merkley Marketing Group can customize a flexible traffic promotion solution to fit your budget.

Although this has been a lengthy process, it is because of our commitment to our clients to offer economical, quality and legitimate website solutions, that we have invested the time and energy to accomplish this task.

If you are interested in a free consultation, please call us at 904.254.7010 or 877-743.6748. Visit http://www.mmgwow.com/websitepromo.html for additional information and downloads.

Be on Google within 48 hours – Guaranteed!

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TESTIMONIALS

* "Our partnership with Fidelity Assets is invaluable for our agents. Prudential California Realty agents are some of the most innovative agents in the business, and our partnership with Fidelity Assets will help them gain an even more competitive advantage by implementing highly targeted online marketing campaigns, so Prudential California Realty agents can connect with home buyers and sellers who are actively searching for help on the major search engines."
Steve Games,
CEO and Chairman of Prudential California Realty

* "It is obvious that 70% plus buyers are looking for their home on the internet; with Fidelity Assets you can be assured that you are getting the true internet qualified leads that can be easily converted into a sale. We receive many leads daily and have recently converted in the 1st quarter of 2007; $37,034.00 in gross commissions. That's $12,344.66 a month! We are currently following up with many leads to close on in the near future. Presenting a Fidelity Asset Lead sheet to a seller at a listing appointment allows me to show how I am on the cutting edge of PRO-Active (Internet) not Passive (Open house) marketing campaigns and how this online tool drives buyers to view their home. Buyers are also confident that this is a legitimate website as it is prominently placed in the sponsor links on the top right hand corner of Google. This is now the way to correctly advertise your listings without spending thousands of dollars on print media. This way too you can see results and accountability of your efforts. Accolades to Fidelity Assets my #1 lead generation service."
Ed Prehoden,

REAL ESTATE ONLINE CONSUMER TRENDS

Online Consumer Trends

Homebuyers using Internet
(according to the California Assoc. of Realtors® 2007–2008 Internet vs. Traditional Buyer Report)

Key Findings:

1. Internet buyers have grown from 28% in 2000 to 72% in 2007

2. Growth accelerated by growth in broadband use

3. Preferred dynamic online experience that Internet offers over static paper experience that print advertising offers
    a. Only 12% of homebuyers looked at newspaper/magazine ads to search for a home
    b. 7 out of 10 used Internet as significant part of home selection process

4. Multiple pictures/slide shows continue to be the online feature with highest rating among all online features, followed by Map/Directions
    a. *NOTE: NEFAR does not give address of property

5. Internet buyers pleased with their experience of using Internet during home buying process, 98% expressed above average levels of satisfaction
    a. Almost all agreed Internet helped them better understand the home buying process
    b. More than 9 out of 10 agreed that Internet helped them understand home values better
    c. 9 out of 10 agreed that the Internet put them in more control of home buying process

6. Homebuyers more patient & careful about purchase of their home
    a. More time devoted to each part of home buying process
    b. Spent more time considering buying & investigating homes before contacting agent

7. Consistent with last year’s results, 9 of 10 homebuyers hired an agent to assist them through the home sales process

8. With buyers being more concerned about housing market conditions & more cautious about their home purchase, they expected quicker & more frequent communication from their agent
    a. Agent qualifications on the other hand became secondary in the selection process, perhaps because of the lack of understanding about the value a Realtor® brings to the transaction

9. When asked why satisfied with the agent, Internet buyers cited:
    a. Always quick to respond
    b. Worked hard on their behalf

10. When asked why satisfied with the agent, Traditional buyers cited
    a. Worked hard
    b. Negotiated a good deal on their behalf

11. Internet vs Traditional Buyer's time
    a. Internet buyers spent 4.7 weeks looking for homes before contact an agent.
    b. Traditional buyers spent 1.6 weeks
    c. Once Internet buyer engages a Realtor they take only two weeks on average, to find a home compared to seven weeks for Traditional buyers.
    d. Internet buyer views 6.2 homes with a Realtor before making a selection, Traditional buyers view 14 homes.

BOTTOM LINE: Internet buyers spend less time with their agents but are more satisfied overall!


Why Internet appealing to Real Estate Consumers?

1. Efficient
    a. Cut down driving around
    b. View photos online

2. Eliminate other marketing & sales materials
    a. Newspaper, mailbox, emails full of unwanted solicitations
    b. Online – Consumer controls experience

3. Consumers can remain anonymous
    a. Avoid being solicited or sold
    b. Provides information with no strings attached

4. Immediate access to local content
    a. No drilling down from National level to local

How Real Estate Professionals can take advantage of Consumer shift to Internet

1. Must be online

2. Be local – don’t try to match regional or national sites

3. Share valuable information
    a. Consumers initially visit to research
    b. Sharing data creates a sense of reciprocity – consumers more willing to engage you and trust your motives, more likely to share their info with you

4. Create reasons to return to site
    a. Newsletters
    b. Saved searches
    c. Quarterly home valuation updates


C.A.R.'s Reports available for purchase at: http://www.rebsreports.com/rebsreports/

Click here for printable version

PROMOTING YOUR WEBSITE OFFLINE

> Add your Website address prominently to all business-related materials, including business cards, letterhead, invoices, coupons, flyers, and all marketing collateral

> Mention your Website address in all print, radio and TV advertising

> Mention your Website address in your out-of-office and on-hold voice-mail messages.

> Link on your email signature (Often overlooked… but very important)

> Business & yard signs

> Other websites: friends, business associates, and public directories.

> Offer incentives to visitors of your website: valuable & useful info, money saving coupons.

> Brainstorm with an associate, friend etc. to figure out other ways to give your website exposure that may be relevant to your industry, community etc.

> Display on your car with stick on or magnetic signage.

NOTE: In order to optimize space use your website address without the http://www (i.e. mmgwow.com)

Where else besides your website can you offer so much information with regards to your services or products? Promote it!

Click here for printable version

WELCOME

Wow, we are glad you dropped in! Our blog is an information resource offering tips and education to enhance your website and email marketing programs.
Merkley Marketing Group, Inc. www.mmgwow.com