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Search Engine Optimization (also known as SEO or organic search) is the process of getting
your website ranked well in the search engine. Having keywords related to your website ranked in the top 3 positions
on Google, Bing, and other search engines should be your goal. Although the process is not exceedingly difficult, however
it does take a strategic plan and frequently it takes time because the internet search engines don't watch and respond to
your every move. Four paramont elements to execute a successful search engine optimization campaign.
- Proper Website Platform: If your website utilizes technology that is not search engine friendly,
such as the creating of dynamic pages, exclusive use of flash, or use of images without the use text, it will be difficult,
if not impossible for your website to rank in the search engines.
- Appropriate Keywords: In
order to realize success with organic search, it is necessary to target keywords that people are already searching for.
Specifically, your target keywords must be strategically placed within your website (areas like title tags, headers and in
the content of your web pages.)
- Content is King: Search engines love content! People searching
on the internet are usually seeking information or answers to a problem. By writing keyword rich and compelling content, your
greatly improve chances of your content ranking well and be found by those searching.
- Inbound Linking:
Links are the economy of the web. A link to your website is essentially a vote for your website in the eyes of the search
engines. The goal should be to have votes from a lot of sites, emphasis should be on inbound links from reputable websites
within your industry.
ADDED BONUS - DO NOT let anyone tell you that quality or effective SEO
is about having the right meta tags. That went out YEARS ago. SEO is at the core of what our SEO partner
does and they have been doing it (helping get websites ranked in the search engines) successfully since 1999. Contact us to
learn how we can help you get on page one of Google, Bing, and the other search engines.
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Pay Per Click (PPC) search engine marketing is one of the premier forms of online internet marketing available
due to fact that you can start to realize results immediately. Pay Per Click ads are text-based advertisements that describe
an advertiser’s Web site and the products and services offered. A hyperlink is included, so that interested consumers
may click on the advertisement and go to the advertised site. The advertiser pays a fee everytime that their ad is clicked
on. charges are made on a pre-determined amount that the advertiser has agreed to pay. The prices of sponsored ads are usually
set through a bidding system, where higher bids (along with other factors including performance, etc.) result in more prominent
placement. With many other forms of search engine marketing such as search engine optimization or social media marketing,
there is often a delay in seeing results due to the nature of search engines. Our philosophy is that Pay Per Click campaigns
can be a optimal way to launch a brand, run a short term online marketing campaign, or complement other forms of marketing. Below is an image that shows how Pay Per Click search results show up at the top and on the right column of the search
results. Results will vary by site and we generally use Google as a starting point since that is where greater than 75% of
searchers start their online searches.
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