HIGH IMPACT: Response
rates 5X greater than direct mail and up to 25X greater than banner ads.
IMMEDIATE: 85% of your responses in first 48 hours.
MEASURABLE: Our advanced reporting includes: how many messages were delivered, opened, number of
click-throughs (CTR) and who clicked on each link.
ECONOMICAL: Email marketing is very economical when compared to other marketing media.
INTERACTIVE: Your recipient can click on links that
take them to more products, information, or your website. Your email can also be setup to sell product directly from your
email campaign.
MOTIVATES PURCHASES:
78% of online shoppers have purchased as the result of clicking on an email link. 67% of respondents received an email offer
from a retailer, cataloger, or online merchant that resulted in a purchase. Source: Double Click.
PREFERRED: Permission based email continues to be
the preferred method of contact from favorite retailers regarding new products, services or promotions (preferred by 75% of
consumers), while only 25% preferred postal mail and 0% choosing telemarketing. Source: Double Click
ELASTIC: Email marketing is an elastic medium that
reaches out to people's email inboxes and allows you to 'snap' them back to your site or maybe a vendor's site.
DESIRED: 78% say they want to receive e-mail from
their favorite merchants.
VIRAL:
Marketing that is voluntarily carried out by a company's clients. Examples are; word of mouth, tools such as "send this
page, article, email or website to a friend" encourage clients to refer or recommend your company products, services
or specific offer to others.