Why Email Marketing Should be Part of Your Marketing Plan

HIGH IMPACT	Response rates 5X greater than direct mail and up to 25X greater than banner ads.
IMMEDIATE	85% of your responses in first 48 hours.
MEASURABLE	Our advanced reporting includes: how many messages were delivered, opened, number of click-throughs (CTR) and who clicked on each link.
ECONOMICAL	Email marketing is very economical when compared to other marketing media.
INTERACTIVE	Your recipient can click on links that take them to more products, information, or your website. Your email can also be setup to sell product directly from your email campaign.
MOTIVATES PURCHASES	78% of online shoppers have purchased as the result of clicking on an email link. 67% of respondents received an email offer from a retailer, cataloger, or online merchant that resulted in a purchase. Source: Double Click.
PREFERRED	Permission based email continues to be the preferred method of contact from favorite retailers regarding new products, services or promotions (preferred by 75% of consumers), while only 25% preferred postal mail and 0% choosing telemarketing. Source: Double Click
ELASTIC	Email marketing is an elastic medium that reaches out to people's email inboxes and allows you to 'snap' them back to your site or maybe a vendor's site.
DESIRED	78% say they want to receive e-mail from their favorite merchants.
VIRAL	Marketing that is voluntarily carried out by a company's clients. Examples are; word of mouth, tools such as "send this page, article, email or website to a friend" encourage clients to refer or recommend your company products, services or specific offer to others.